That was the first word that came out of my mouth in December 2013 when my web site went down intermittently for a whole weekend. A few days RIGHT BEFORE the new year. Why was it such a big deal? (Other than the obvious fact that I rely on my virtual presence…)
I was just about to launch an end-of-year coaching package the next day–that’s why.
Anytime my web site has ever gone down in the past–even for ONE minute–I would have a near heart attack. I know you “content creators” can relate. What took so long to fix the problem (I eventually found out), I had a duplicate WordPress installation on my primary domain’s database but I didn’t know it. My web host and I were on the line for about 3 times during that weekend alone and then 2 more times the following week.
It took about 10 days of trouble shooting with my web hosting provider before I finally got my web site up and running with no more interruption. Despite this all going down in a span of about 2 weeks, I didn’t have to stall my project at all.
Who Needs a Web site When You Have Selz?
Fortunately for me, I have built a shin kicking community of readers at my newsletter every week. So, my original plan was to share the deal in my newsletter and redirect readers to my web site to purchase the package. Makes sense, right? Well, since my web site was not reliable at the time, I uploaded my coaching package details and design right into my Selz store. Literally, in seconds.
In a matter of minutes, I was selling my year-end deal. Without any hassle. Without interruption. Without a web site!
My Selz store also integrates with Facebook and has built-in social sharing, so I was promoting the deal right from Facebook, Twitter, and Google Plus in a matter of minutes. It didn’t matter that my web site was intermittently down for 10 days. I was seriously selling!
The year-end deal has now ended, however I am embedding the SOLD OUT item (see below) just to give you an idea of how simple it is to have your own e-commerce store integrated into your web site (no one ever has to leave your space to buy your stuff).
Or, you can share aif your site is down (or for those of you who do not yet have a web site).
Before this experience, you never would have caught me saying, “who needs a web site, really?” What this “could have been a disaster” experience reminded me is you’ve got to partner with peeps who are amazing at what they do so you can focus on selling the amazing work YOU do.
Thank you Selz for being so amazingsauce.
Photo credit: by edkohler