Sometimes we hold on to things longer than we should. We guard them with our lives almost as if the fear of letting go of THAT THING is more painful than the fear of starting it.
Let’s talk about project ideas, for example.
Seth Godin talked about how he decides whether or not to take a project on. When he has committed to starting it, he must see it through to the end. Whether it succeeds or fails is a moot point and if it never gets started, he moves on to the next idea.
So, if you’ve grown accustomed to thinking you’re a failure because you didn’t start that thing you’ve intended to all these months (or yeears), don’t fret. You might want to question whether you’re just not that into ‘it’ anymore.
If you don’t love something, set it free
At the turn of 2013, I first conceived an idea to add weight management to my repertoire of coaching services. I laid out my ideas. Strategized a rough plan long before I even got certified. I wanted to make sure it was a viable option to offer. And it was. I had a ton of folks coming to me for weight loss advice that I didn’t feel qualified to give because I was not yet certified in this area. I was just really good at personally managing my weight and health as a DIY kinda coach.
So I did what any normal entrepreneur would do. I decided to supply a service offering to handle the demand. The plan was to monetize very quickly after earning my certification because weight management is very hot right now and will be indefinitely. It was an exciting prospect for me, the ability to offer more service offerings and develop digital products, and I was having a lot of fun ideating and brainstorming. I earned my weight management certification in the Spring shortly after I launched The Shut Up Show with Phil, but things got pushed to the backburner because the show blew up much faster than I had anticipated.
If it’s not fun, don’t do it
Fast forward a few months to last night, while working on my homework assigned by my coach, I was gearing up to start developing my new weight management program. My goal was to launch a new coaching program and digital product for weight management late this summer. You should have seen how perplexed I looked staring blankly at the laptop screen. Now that I was certified and ready to soft launch, I was not excited one bit.
As my buddy Phil says, sometimes the best-laid plans don’t always work.
The lack of excitement had nothing to do with the technical aspect of the work because I know how to love the grind. All I could think about was The Shut Up Show and how I’d rather be working on that platform helping brave solopreneurs like me.
Then everything clicked. In that brief moment of clarity, I decided to nix my weight management coaching project. Without hesitation. Everything was different now than when I first laid out the plan. Just because I was good at weight management didn’t mean I was going to love doing this kind of work.
I’ve more than once heard my friend Srini quote a Danielle LaPorte gem on his podcast that says, “If it’s not a joy to make, don’t make it.”
There’s no right or wrong path. One is not more fail safe than the other. That’s the kicker here. If you haven’t started THAT THING yet, don’t ask yourself WHY you haven’t started. I think the better question is, WHY haven’t you let go of it yet?
Photo credit: noahg