The last time my friend Jason Mueller and I joined forces, it was April of 2013 when we co-hosted an event in Milwaukee to support our dear friend who was raising awareness and funds for a charity benefiting suicide prevention and depression.
Jason and I join forces once again to bring you this unique audio post. For years, we’ve been throwing around the idea of having conversations on topics that matter to us, so last Thursday we decided to hit record.
Thanks to Erika Lyremark, who instigated the topic of conversation by publishinga few weeks ago…
… Jason and I bantered for over 20 minutes about “Unique Selling Propositions” (USPs) and whether they have a place in business any more.
Erika, if you’re listening, you think “USPs are LAZY.” Well, here’s what we have to say:
Mentioned in this post:
Jason Mueller of
Photo credit: Jsome1